What’s Happening To Exact Match And Phrase Match?

What’s Happening To Exact Match And Phrase Match?

“Close variant keyword match was introduced in 2012, and was already the default option when using exact match and phrase match – however previously you could opt out of it. Going forward, this is no longer the case.” That was a quote from today’s article about how Google is changing things up. The author goes on to explain what you need to know. To read more, CLICK HERE.