How To Improve Your Email Strategy
Email marketing can be extremely tricky. But today’s article looks at transactional emails and how you can turn them into customer engaging tools. “Transactional emails are opened at over twice the rate of promotional and newsletter emails. The reason for this is context. Each of these emails serves a purpose and relates directly to something that your customers have done, meaning that those same customers are much more likely to open them.” To read more, CLICK HERE.