Finding Great Marketing Technology
Wish there was a TripAdvisor or Yelp type of review site for marketing software? There is! Today’s article discusses G2, a tool you can use to pick out the good from the bad in marketing technology. Here’s what they had to say, “G2 disrupts a market dominated by big market research firms like Gartner and Forrester because it covers smaller tech startups and highly specialized verticals – something the big research firms can’t duplicate cost effectively. And the results of G2’s lengthy surveys (as many as 60 questions) offer extremely thorough, robust information about individual products, as well as aggregated information about how users are deploying and optimizing software.” To read more, CLICK HERE.