Don’t Waste Your PPC Campaign Money On This

Don’t Waste Your PPC Campaign Money On This

Burning-MoneyToday’s article explains how you’re burning your money by ignoring user intent. “Bidding on the right keywords will result in more clicks, but it also sets the stage for other important elements of your campaign: a persuasive ad and a high-converting landing page. If you don’t pay attention to user intent – their stage in the buying cycle and what they’re searching for – you could wind up with catchall ad and landing page experiences that speak to no one.” To read what you can do, CLICK HERE.

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