Do Customers Really Know Best?

Do Customers Really Know Best?

Light bulb with drawing graphThe customer knows best, right? Or do they? Today’s article discusses whether your customers know their needs and whether you should listen to them. Here’s what they had to say, “but, fully understanding your customers and the challenges they face might just be the number one key to success as far as product development goes. In the end, customers are the ones who will decide whether to buy a product or not, so it’s always a good idea to focus on them first. But, how do you get to really understand your customers without quickly losing yourself in assumptions? This is where customer development comes in.” To read more, CLICK HERE.

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